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Welcome to the Creative Industries Council (CIC) Innovation showcase opportunity

CreaTech: where creativity meets technology

It is free to apply to CIC CreaTech Ones to Watch 2021. There is no charge but there are lots of benefits.

If you are a UK business or consortium, with pioneering new projects, products or services built on the convergence of creativity and technology, we want to hear from you.

We’re on the hunt to find inspiring examples from all around the UK which bring together creative skills from industries such as fashion, film & TV production, video gaming, music, design, animation and advertising with innovative uses of technologies (like AR/MR/VR, AI and machine learning, virtual production, the internet of things, 5G, blockchain or DLT, robotics etcetera…) to develop new business models and new revenue streams.

We want to showcase 100 entities that are changing the way people connect, engage and consume by using new and emerging technologies in creative ways; or enabling innovation and growth through creative use of technology across other sectors of the economy.

We want to offer opportunities, through our marketing and events programme, for 100 CreaTech Ones to Watch case studies to be profiled and promoted, with a view to developing an ongoing, around the UK, campaign of support and resource for CIC CreaTech.

All you have to do is tell us about the exciting things you are doing, what impact they are having and why you think you are breaking new ground. Follow the guidelines below to make your application. We’re excited to hear from you.

Three good reasons to get involved

1. The Creative Industries are a major UK success story

The UK is recognised as a global hub for creativity and innovation and our creative sectors have historically been one of the fastest growing elements of the economy, integral to our economy, our culture and our image abroad, generating £ 116bn GVA (pre-COVID), 5.6% up on the previous year and employing 2.1m people in 2019, growth of more than a third since 2011. Prior to the pandemic, the creative sector was growing at four times the rate of the UK economy as a whole and experienced strong growth across all parts of the UK.

2. CreaTech is a growth driver for the UK Creative industries and the wider economy

The Creative Industries both drive and rely on technology-based innovation. New research is being undertaken, in partnership with Tech Nation, to map the UK CreaTech landscape, its importance to the creative industries ecosystem, and to highlight the opportunities and investment prospects for UK firms in the CreaTech space.

3. You can be part of our innovation plan

Greater innovation will help the UK’s creative industries not only recover swiftly from the pandemic but reinforce our world leading status in a rapidly expanding global market. There is an opportunity to locate the next wave of creative sector growth in the UK and ensure its benefits are felt right across the sectoral supply chain from multinationals to start-ups. We want to promote CreaTech success stories to central Government, the wider economy, and internationally, and offer opportunities, through our event programme and website, for CreaTech Ones to Watch companies to be profiled and promoted. We want to campaign for support, resource and funding to deliver sustained investment and growth for CreaTech.

Who we are and what we do

The Creative Industries Council is a joint forum between the UK creative industries and government. Set up to be a voice for the Creative Industries, the Council focus on areas where there are opportunities for, and barriers to, growth for the sector, such as access to finance, skills, export markets, regulation, intellectual property (IP) and infrastructure. Council members are leading figureheads drawn from across the creative and digital industries including computer games, design, fashion, music, arts, advertising, publishing, film and television. The council is co-chaired by The Rt Hon Oliver Dowden CBE MP, Secretary of State for Digital, Culture, Media and Sport (DCMS), The Rt Hon Kwasi Kwarteng MP, Secretary of State for Business, Energy and Industrial Strategy (BEIS) and Tim Davie CBE, Director General of the BBC

CreaTech Ones to Watch is a product of the Creative Industries Council. Find out more at

What do we mean by CreaTech?

CreaTech is, in concept, the Creative Industries’ answer to Fintech, Healthtech, Biotech, EdTech; that burgeoning new economy which is creating new creative and commercial opportunities, and transforming current practice, by harnessing new and emerging technologies.

In March 2021 the Creative Industries Council commissioned The CreaTech Report 2021 from Tech Nation, in association with Digital Catapult and Moore Kingston Smith, to increase understanding of the fast-growing CreaTech space.

The report states that CreaTech is defined as the intersection of creative and tech industries where innovations in artificial intelligence, algorithms, virtual reality, specialised software and other areas are transforming creative services, outputs, and processes. The term encompasses both the transformation of the creative industries by technology, and the co-creation of tech products and services.

What we require of you

Firstly, you'll need to create an account.

Then, there are five parts to your application.

Step 1

1. Your story

Tell us, in 600 – 750 words, why you deserve to be a CIC CreaTech One to Watch in 2021

2. Show us what you mean

Upload a short video and up to 5 still images

3. Nominate your champion

Let us know who will represent your submission

4. Provide a reference

Let us know who will endorse your submission

Step 2

5. Short Questionnaire

We ask you 12 questions to help us to categorise your application.

To start the process go to Submit Application.

You can save work in progress as you go.