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Want to put your CreaTech innovation in the spotlight?

CreaTech Ones to Watch 2021 is organised by the Creative Industries Council - a joint forum between the UK creative industries and government.

If you are working on pioneering new projects, products or services built on the convergence of creativity and technology, we want to hear from you. Entry is FREE.

CreaTech Ones to Watch 2021 will celebrate inspiring companies and consortiums from across the UK which are developing new business models or revenue streams by bringing together:

  • creative skills from industries such as fashion, film & TV production, video gaming, music, design, animation and advertising with
  • innovative uses of technologies, such as AR/MR/VR, AI and machine learning, virtual production, the internet of things, 5G, blockchain or DLT, robotics…

We want to highlight innovative UK-based projects which are either:

  • changing the way people connect, engage and consume by using new and emerging technologies in creative ways


  • enabling innovation and growth through creative use of technology across other sectors of the economy

There is no charge to enter CreaTech Ones to Watch 2021, but there are lots of benefits:

Reach a wider audience

As well as getting in front of our selection panel of industry leaders, successful applicants will have the chance to reach a global audience of policy-makers, investors and leaders across the creative and tech sectors. We’ll profile ‘Ones To Watch’ projects within our events programme and on the Creative Industries Council website, social media channels and newsletter.

Enhance your credibility

Being chosen for the ‘Ones To Watch’ showcase is a powerful endorsement of your project that will add gravitas to your press & investor pitches, sales calls, recruitment ads and marketing campaigns.

Build your brand

Winners will receive a publicity pack to help you promote your win, including a press release template, social media graphics and a CIC CreaTech ‘Ones To Watch’ badge to use on your website and marketing communications.

Follow the guidelines below to tell us about the exciting things you are doing and why you think you are breaking new ground.

Exclusive Support Partner

Our associate partner, media accountants and advisers Moore Kingston Smith, will offer an exclusive support package to the CreaTech Ones to Watch 2021 to help maximise their growth and profit potential*. This will include access to FREE:

  • One-to-one business consultation with media specialist accountants and advisers from Moore Kingston Smith
  • Business plan review by Moore Kingston Smith corporate finance experts
  • Guidance on tax breaks and new laws that will impact your business
  • International insights (supported by Moore Global association)
  • Networking events
  • Webinars on key topics
  • Introductions to investors
  • Roundtable capital market updates
  • Feedback on pitch decks from Moore Kingston Smith corporate finance experts

*Terms and Conditions: Each CreaTech Ones To Watch company selected for 2021 will be eligible for one consultation for each of the following areas: one-to-one business consultation; business plan review; feedback on pitch deck. A limited number of consultation slots will be available each week throughout the year and will be confirmed on a ‘first come first served, appointment basis’.

Not got time to submit an application right now? Create an account (don’t forget to validate your email address) and come back to it later. We’ll send you a reminder two weeks before the deadline, if you haven’t already submitted your application by then.

What do we mean by CreaTech?

CreaTech is, in concept, the Creative Industries’ answer to Fintech, Healthtech, Biotech, EdTech; that burgeoning new economy which is creating new creative and commercial opportunities, and transforming current practice, by harnessing new and emerging technologies.

In March 2021 the Creative Industries Council commissioned The CreaTech Report 2021 from Tech Nation, in association with Digital Catapult and Moore Kingston Smith, to increase understanding of the fast-growing CreaTech space.

The report states that CreaTech is defined as the intersection of creative and tech industries where innovations in artificial intelligence, algorithms, virtual reality, specialised software and other areas are transforming creative services, outputs, and processes. The term encompasses both the transformation of the creative industries by technology, and the co-creation of tech products and services.

Interested in supporting the CreaTech Mission? Here are three good reasons to get involved

1. The Creative Industries are a major UK success story

The UK is recognised as a global hub for creativity and innovation and our creative sectors have historically been one of the fastest growing elements of the economy, integral to our economy, our culture and our image abroad, generating £116bn GVA (pre-COVID), 5.6% up on the previous year and employing 2.1m people in 2019, growth of more than a third since 2011. Prior to the pandemic, the creative sector was growing at four times the rate of the UK economy as a whole and experienced strong growth across all parts of the UK.

2. CreaTech is a growth driver for the UK Creative industries and the wider economy

The Creative Industries both drive and rely on technology-based innovation. New research is being undertaken, in partnership with Tech Nation, to map the UK CreaTech landscape, its importance to the creative industries ecosystem, and to highlight the opportunities and investment prospects for UK firms in the CreaTech space.

3. You can be part of our innovation plan

Greater innovation will help the UK’s creative industries not only recover swiftly from the pandemic but reinforce our world leading status in a rapidly expanding global market. There is an opportunity to locate the next wave of creative sector growth in the UK and ensure its benefits are felt right across the sectoral supply chain from multinationals to start-ups. We want to promote CreaTech success stories to central Government, the wider economy, and internationally, and offer opportunities, through our event programme and website, for CreaTech Ones to Watch companies to be profiled and promoted. We want to campaign for support, resource and funding to deliver sustained investment and growth for CreaTech.

Who we are and what we do

The Creative Industries Council is a joint forum between the UK creative industries and government. Set up to be a voice for the Creative Industries, the Council focus on areas where there are opportunities for, and barriers to, growth for the sector, such as access to finance, skills, export markets, regulation, intellectual property (IP) and infrastructure. Council members are leading figureheads drawn from across the creative and digital industries including computer games, design, fashion, music, arts, advertising, publishing, film and television. The council is co-chaired by The Rt Hon Oliver Dowden CBE MP, Secretary of State for Digital, Culture, Media and Sport (DCMS), The Rt Hon Kwasi Kwarteng MP, Secretary of State for Business, Energy and Industrial Strategy (BEIS) and Tim Davie CBE, Director General of the BBC

CreaTech Ones to Watch is a product of the Creative Industries Council. Find out more at